π Bumble’s 2025 Breakup: What Happened?

On June 25, 2025 , Bumble announced a major restructuring: slashing approximately 240 jobs , equal to 30% of its global workforce , as revealed in its SEC filing ( barrons.com ). These cuts come after similar reductions in February 2024, signaling repeated efforts to realign strategy . π‘ Why the Cuts? Reason Details Financial Pressure Bumble has posted losses for three consecutive years and has seen its stock plunge over 90% since its 2021 IPO ( barrons.com ). Strategic Reset CEO Whitney Wolfe Herd emphasized the need to regain a “startup mindset” and make Bumble more agile and resilient . User Retention Challenges Like many dating platforms, Bumble has struggled to retain users—especially Gen Z—and faced steady revenue declines . πΈ The Economics Behind the Cuts Annual savings of approximately $40 million from payroll reductions ( barrons.com ). One-time charges of $13–18 million expected in Q3–Q4, covering severance and benefits (...